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How to make the most of any exhibition

How to make the most of any exhibition

Attending an exhibition, whether it is in the UK, or across the world, is a great way to promote and advertise your brand. Thanks to us here at MoveCorp, we can take care in the exhibition storage and worldwide transport of your exhibition stand. Leaving you to concentrate on the exhibition itself.

If you want to make sure that you make the most out of your attendance at the exhibition, we have put together our top tips for making sure that you get exactly what you need.

Bring everything that you need

It can be hard to remember everything that you need to take with you to your exhibition. However, forgetting things can have an impact on your success. The best way to make sure that you have all the items is to create a list of the things that you have to take with you.

Some of the most important items to take with you are; audio and visual equipment, tape, cable ties and scissors. You should also make sure that you have all the products and materials that you need to hand out to your customers.

Brief your staff

The staff that you take with you to the exhibition are going to be the front line of any promotional efforts that you make. It is important that you brief your staff before you attend the event. Let them know what you expect to achieve, and give them all the information that they will need to be able to pass onto your customers.

Chase all those leads

If you have spent time at the exhibition making contact with customers, the chances are that you have a nice long list of leads to follow up. The worst thing you can do is ignore these chances of sales. Take the time after the event to contact those leads and follow up with them. If a particular member of staff made the initial contact, it may be a good idea for that staff member to take the lead further. The customer is likely to appreciate that personal touch.

Trade fairs and exhibitions offer your organisation the opportunity to network, increase brand awareness and generate quality leads. It is essential to consider your actions before, during and after the exhibition in order to maximise investment.

Here are five essential elements to consider when planning your exhibition stand to maximise return on investment.

Have a few exhibitions under your belt? Like to think that you are a bit of an expert? If you do, then why limit yourself to only attending exhibitions in the UK? There are exhibitions around the world that may just be able to take your brand global.

Here at MoveCorp we are able to offer an exhibition stand shipping worldwide service, giving you to the chance to take your brand worldwide, and help make sure that you build your business into the success that it should be.

 

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